Methods that hold under pressure

Our approach combines rigorous measurement with agile delivery—built for CFOs who need proof and teams who need speed.

The Decision Clock

Every engagement has a midpoint capital allocation decision. If leading indicators show we're on track, we continue. If they lag, we have two options:

Option 1: Pivot Backlog

Adjust the remaining work to focus on what's showing traction. Your budget stays committed.

Option 2: Carry-Forward Credit

Take a credit for future work per warranty terms. We document what didn't work and why.

Why it matters: You're never locked in to a failing path. The midpoint review gives you control and transparency—no surprises at month-end.

Finance-Grade Measurement

What We Track

Baselines established before changes go live
Cohort-level segmentation (treatment vs. control)
Consent and privacy compliance verified
Tagging QA (automated + manual checks)

What You Get

CFO-readable workbook with plain-English summaries
Checksummed exports for reconciliation
Variance logs explaining any discrepancies
Sign-off protocol for finance approval

The Standard: Every number we report can be traced back to source data, validated against platform exports, and reconciled by your finance team. No black boxes.

Environment and Rollout

We build with guardrails from day one. Every change can be staged, tested, and rolled back if needed.

Feature Flags

Toggle changes on/off without code deploys

Staged Rollout

Start with 10% traffic, scale to 100% based on results

Kill Switches

Instant rollback if issues arise

Rollback Readiness

Pre-built revert plans for every change

Minimum Capabilities

Required browser and device support defined upfront

Monitoring

Real-time alerts for errors and performance degradation

Want to see how this applies to your situation?