Retention & Merchandising
Lift LTV and margin with clean triggers, segmentation, sort rules, cross-sell, and search—with holdouts.
What sounds most like you?
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What we change in 30 days
Build or refine customer segmentation (RFM, behavioral, predictive)
Configure lifecycle triggers for post-purchase, winback, and VIP nurture
Optimize product sorting rules to balance demand and margin
Implement cross-sell and upsell logic on PDP and cart
Set up search merchandising to promote strategic SKUs
Intended outcomes
Repeat purchase rate and LTV increase
Cross-sell and upsell contribution to revenue grows
Email/SMS engagement and conversion improve
Margin-optimized product exposure increases
Measurement and controls
Cohort-level LTV tracking with holdout groups
A/B tests for merchandising and cross-sell logic
Trigger performance dashboards with attribution
CFO workbook with checksummed cohort exports
