30 days

Retention & Merchandising

Lift LTV and margin with clean triggers, segmentation, sort rules, cross-sell, and search—with holdouts.

Fixed clock. Clear acceptance criteria. Measurable outcomes.

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What we change in 30 days

Build or refine customer segmentation (RFM, behavioral, predictive)

Configure lifecycle triggers for post-purchase, winback, and VIP nurture

Optimize product sorting rules to balance demand and margin

Implement cross-sell and upsell logic on PDP and cart

Set up search merchandising to promote strategic SKUs

Intended outcomes

Repeat purchase rate and LTV increase

Cross-sell and upsell contribution to revenue grows

Email/SMS engagement and conversion improve

Margin-optimized product exposure increases

Measurement and controls

Cohort-level LTV tracking with holdout groups

A/B tests for merchandising and cross-sell logic

Trigger performance dashboards with attribution

CFO workbook with checksummed cohort exports

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Frequently Asked Questions