10 days
Data & Attribution Assurance
Baselines, cohorts, consent, tagging QA, CFO-readable workbook, checksummed exports.
Fixed clock. Clear acceptance criteria. Measurable outcomes.
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What we change in 10 days
Audit and fix tracking tags (GA4, GTM, pixels)
Establish baselines and cohort definitions
Configure consent management and privacy controls
Build CFO-readable workbook with checksummed exports
Document attribution logic and variance sources
Intended outcomes
Analytics and attribution data become reliable
Finance approves data for decision-making
Consent and privacy compliance confirmed
Variance sources identified and documented
Measurement and controls
Tag QA using automated and manual testing
Checksummed exports for reconciliation
Baseline documentation with variance logs
CFO workbook with sign-off protocol