Customer 360 Accelerator

A 90 day sprint that unifies customer data, builds a real Customer 360 view, and launches a live personalization pilot.

90 days

TechSparq productized consulting services

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Problems We Solve

Customer data spread across many systems

Teams using different versions of the truth

Limited ability to segment and personalize

Weak retention and lifetime value

Our Solution

Map and connect priority customer data sources

Design and build a practical Customer 360 model

Create simple segments aligned to real business goals

Launch a personalization or targeting pilot in key channels

Set up data governance, consent, and privacy practices

How It Works

Our structured approach delivers results through clear phases:

Data mapping and design

Weeks 1 to 2

Identify key systems and data owners
Map entities such as customer, order, and product
Agree on a target Customer 360 model

Build and integrate

Weeks 3 to 6

Connect systems to a central data or CDP layer
Normalize and clean critical attributes
Stand up a simple Customer 360 dashboard

Activate and pilot

Weeks 7 to 10

Define segments and rules for the pilot
Launch campaigns or experiences using the new data
Track engagement and revenue impact

Scale and govern

At six to twelve months

Review performance and refine models
Extend Customer 360 to more teams and channels
Formalize ownership and operating model

Expected Outcomes

Unified view of the customer across priority systems

Better engagement and repeat purchase rates

Higher campaign performance and click rates

Lower churn and higher lifetime value

A practical data foundation for AI and advanced analytics

Who This Is For

CMO or Head of Marketing
CIO or Head of Data
Head of CRM or Loyalty
Digital product leaders in retail, healthcare, media, auto, or energy

Ready to Start?

You might be ready if you hear yourself saying:

“We do not have a single source of truth for customers.”
“Marketing and service see different data.”
“We talk about personalization but cannot deliver it.”
“Leadership is asking for better retention.”

Common Questions Answered

“We already bought a CDP or data platform.”

Customer 360 Accelerator is about activation, not just tools. TechSparq uses your stack to build real segments and campaigns that show value fast.

“Our data is too messy to start.”

The program focuses on the most important data fields first and builds from there. You do not need perfect data to see real gains.

Ready to Get Started?

Let's discuss how Customer 360 Accelerator can help your organization achieve measurable results in 90 days.

Book a Discovery Call Complete Micro-Brief